Sound Trademarks

A trademark is a way of identifying a unique product or service. It’s a form of brand protection which distinguishes between your products or services and those belonging to your competitors.

A trademark can be a letter, number, word, phrase, sound, smell, shape, logo, picture, movement, aspect of packaging, or a combination of these.

Today we’re sharing a bit about sound trademarks! 🎵™️

A sound trademark gives you protection for a sound in relation to a good or service.

If applying for a sound trademark, you’ll need to include a sound file with your application.

Check out some examples below of applications for sound trademarks from the IP Australia website. They are;

🎵The Intel sound trade mark, which consists of a five tone audio progression of the notes D Flat, D Flat, G Flat, D Flat and A Flat. (Trademark no. 844 82)

Intel Sound Trademark

🎵The ‘Happy Little Vegemites’ tune. (Trademark no. 941361)

Vegemite Sound Trademark

🎵The O’Brien sound trade mark, which consists of the vocal harmonisation of the letter ‘O’ followed by the word ‘O’BRIEN’ rendered as ‘O’, ‘O’, ‘O’, ‘O’BRIEN’. (Trademark no. 1051140)

O’Brien Sound Trademark

🎵The Boost Juice sound trade mark, which consists of the sound of the word BOOST pronounced with the ‘OO’ part of the word substantially elongated and an emphasis placed on the ‘T’. (Trademark no. 1062639)

Boost Juice Sound Trademark

If you need help with a trademark application, contact our friendly team on or head to: