Registering a Trade Mark for Your Business

Are you thinking about registering a trade mark for your business? Not sure where to start? We can help.

What is a Trade Mark?

A trade mark is a legally enforceable way to protect and identify your business’ goods & services from other competitors. A trade mark can be a name, image, logo, slogan, colour, smell, sound, shape (or combination of these things) so long as it’s capable of distinguishing in this manner.

Why should you consider registering a Trade Mark for your business?

  • It gives you exclusive rights to commercially use, license or sell your trade mark within Australia (and any other countries your trade mark is registered in adhering to their laws) within the class of goods/services it’s registered under.

  • It legally restricts competitors from copying your trade mark registrations (names, symbols, etc.) and gives you the right to sue for damages if anyone breaches your trade mark.

  • It strengthens your reputation in the marketplace. If the value of your business goes up, so too does the marketing value of your trade mark. Your trade mark is a valuable asset.

As part of your overall Intellectual Property strategy, we can assist with all IP matters. Please click here for more information.