Influencer marketing is an industry that was worth $15 billion by the end of 2022 with an expected growth of at least 50% each year. As more and more brands are choosing to use influencers for marketing their business, the best way to manage this working relationship is by using an agreement.
Our office has been receiving a lot of enquiries regarding the draft ATO ruling on contractor and employee relationships in practices.
Barbie mania has hit us this year with the release of Barbie’s first ever live action, full feature film. Grossing over $1 billion worldwide (and counting!) it’s no wonder everyone’s talking about it. The marketing and branding campaign for the new Barbie movie has reinforced the “Barbie Pink” colour as being synonymous with the Barbie brand.
When it comes to running a business, contracts are part and parcel of commercial relationships. They can be complex and exist for many different uses, so it’s imperative you fully understand the terms of a contract and any applicable laws before offering one or signing anything. Contracts are legal documents and on a website, they can be referred to as “legal pages.”
When it comes to Employment Law, a workplace can be covered by registered agreements, enterprise agreements, awards and employment contracts. They all have different purposes and it’s important to understand the difference between them.
What contracts do you use in your business?
When running a business, contracts are an inevitable part of operations.
Contracts can be verbal or written. It’s always preferable to use written contracts and in some situations you can *only* use a written contract such as:
Making your intellectual property work for you is a smart business decision. If you want to monetise your intellectual property by licensing it to another party, a Licence Agreement is a great place to start.
IP licensing gives the licensee the right to use, but not own, the IP.
What is ESG?
ESG is a broad set of factors used to evaluate a company’s performance in a way that is focused on social responsibility, rather than purely short-term profit. These factors are divided into three categories – environmental (E), social (S) and governance (G).
In 2017, the fidget spinner was one of the most popular toys around. Sales of it soared to the tens of millions and according to reports at this time, the original inventor didn’t receive a penny for her design. All because she couldn’t afford to renew the patent she held.
This year has been rife with news stories of larger businesses allegedly copying the products of smaller businesses (and selling them for a fraction of the original product’s price).
When it comes to Intellectual Property Law, have you ever wondered what the difference is between Copyright & Design Rights?
